RFB – Production of the Close-Out Report Documentary Film and Animation Video

SPECIFICATIONS FOR THE PRODUCTION OF THE CLOSE-OUT REPORT DOCUMENTARY FILM AND ANIMATION VIDEO

1. PROJECT SUMMARY

The African Peer Review Mechanism (APRM), since 2016 to 2020 undergone a revitalisation process under the six priority areas. The 30^th APR Forum of Heads of State and Government adopted the Revitalization Close Out Report which is a report concentrating on the successes and challenges of the APRM in the last five years. As part of its knowledge management product, the APRM seeks produce a short documentary and animated video in various AU languages with subtitles. The bidder should deliver the final product in a digital link format and a hard disc.

2. SPECIFICATIONS FOR PRODUCTION OF THE CLOSE-OUT REPORT DOCUMENTARY FILM AND ANIMATION VIDEO

1. INTRODUCTION

1.1. Background

The African Peer Review Mechanism was established in 2003 by the African Union Heads of State and Government with the primary purpose of fostering practices that lead to political stability, high economic growth, sustainable and inclusive development, as well as accelerated regional and continental integration. It seeks to rectify underlying deficiencies in governance and socioeconomic development processes among member states of the African Union. The APRM covers four thematic areas: (i) Democracy and political governance; (ii) Economic management and governance; (iii) Corporate governance; and (iv) Socio-economic development. Participating countries go through detailed review processes (including consultations with government, the private sector, civil society and other stakeholders), culminating in a peer review exercise at the level of Heads of State and Government.

This Terms of Reference presents details of the Close-Out Report on APRM Revitalisation for 2016 to 2020 was submitted to, and adopted, by the 30th  APR Forum of Heads of State and Government held on 25 March 2021.  This is a reflection of the confidence reposed in the Mechanism and will contribute to the universal accession of all AU member states to the APRM.

On 29 January 2016, the APR Forum of Heads of State and Government, chaired at the time by H.E. Uhuru Kenyatta, President of the Republic of Kenya, held a Special Summit dedicated to the Revitalisation of the APRM. The Forum deliberated on five key priority areas, with a sixth priority area added before a second Summit on Revitalisation convened in Nairobi, Kenya in August that year.

The six priority areas were the following: (i) Revisiting the Philosophy of the APRM; (ii) Ensuring Compliance with APRM Principles; (iii) Resource Mobilisation; (iv) Integration of the APRM into the AU System; (v) The Role of the APRM in Monitoring of AU Agenda 2063 and the Post-2015 Sustainable Development Goals (SDGs); and (vi) Revising the Review Methodology.

1.2 Project Background

As the APRM marks this auspicious occasion, it is important to pause and reflect on its achievements and challenges as well as to ensure implementation and popularisation on the road towards universal accession of the Mechanism.

This documentary is a narrative of the close out report. A narration of how the APRM came about having a successful revitalisation. The documentary will highlight what we can learn from these 5 past years, the challenges and also highlight the way forward towards universal accession.

4. OBJECTIVES

The main objective of the documentary and animation video will also, contribute to the implementation of APRM Communication Strategy, which facilitate regular and effective communication and information exchange among its stakeholders;

4.1 Specific Objectives for the Animation Video:

The goal is to produce a short visually appealing video (+-5 minutes) animated video highlighting the African Peer Review Mechanism (APRM) Close Out Report.

Main objectives:

1.To be informative

2.To be engaging

3.To inspire universal accession to the APRM

Creative Direction: Animation

The animation will be kept light-hearted in order to create interest in the content of the video. Using

APRM’s CI, the colours will be used in a playful way to assist with the above-mentioned objective.

The below elements will be used to executive the video:

• Motion graphics
• Photography
• Graphic design elements
• Engaging soundtrack
• Relatable narrator
• Infographic-style
• Engaging soundtrack
• Graphic design elements
• Engaging soundtrack

The infographic style will be used to break down information and help the audience follow the narrative. This is similar to a presentation, but more engaging and entertaining. Colours will be aligned with APRM CI.

4.2. Specific Objectives for the Documentary

The goal is to produce  a long video (+-30min) visually appealing, high quality videos with various short clips to be used for social media posting, In line with the animation video, the documentary will retain the light-hearted nature in order to create interest in the content of the video. Using APRM’s CI, the colours will be used in a playful way to assist with the above-mentioned objective.

The narrative will follow the traditional story structure: the beginning (the challenge that sparked the 2016-2020 strategy); the middle (working on the challenges identified in the strategy); and the end (highlights and learnings from the previous strategy; and mention of the new strategy.

The narrative will be driven by the interviewees as they each tell the journey of the APRM’s strategy.

The beginning

• The challenge/s that sparked the 2016-2020 strategy
• The immediate and main changes to APRM then

The middle

• The Revitalisation and 3Rs strategy broken down
• How the strategy was implemented

The end

• Highlights
• Learnings
• New strategy

Look & Feel | Behind-the-scenes style

• Interviews with those involved in the report process
• Behind-the-scenes shots of our interviewees
• Cutaways incl. the report and other documents as they are mentioned
• Shots of the external environment for each country featured – streets and the official building where they are
• Cutatways incl. APRM events footage
• Vibrant male/female narrator with a distinct African accent; familiar yet authoritative tone
• Light-hearted, motivational, easy music with some African elements.

5. SCOPE OF THE ASSIGNMENT

To ensure that the message is captured and summarised in a short, animated and visually appealing yet carries the advocacy message, the APRM seeks distil these contents into short animation videos for its various traditional and social media platforms. In this vein, the Secretariat is seeking the services of a consultant to collate, analyse, edit and produce final video of the content into usable advocacy materials for the APRM media platforms;

For Documentary video, the service provider shall:

1. Develop the Inception report including detailed work plan, a structure for the documentary and a script (in close consultation with the Project team) for comments;
2. Consult with APRM project manager and communicate with partners, stakeholders, and beneficiaries;
3. Review all documents and materials (Project documents, activity reports, any other visibility material produced such as brochures, press releases, social media content, etc) in order to better understand the project objectives, project aims and
4. Develop the documentary script and story board to be used in shooting and production of the documentary.
5. Make arrangements translation services and any other needed details;
6. Shoot interviews with the projects’ major beneficiaries and stakeholders.
7. Incorporate the comment and produce a final 30 minutes documentary on a digital link and delivered copy in a hard disc.
8. results to be achieved;
9. Prepare final version of the script and narration for overall project documentaries and videos;
10. Advise APRM and partners on issues related to the assignment in a timely manner;
11. Produce a documentary film in long version in various AU languages, with English or French subtitles;
12. Present the documentary film to the Project team;
13. Finalize the documentary film incorporating the comments arising from the presentation to the Project team.

6. REPORTING

The agency will work closely with the Project manager of the APRM project. All reports and draft documents/resources will be submitted to the Project manager within dates specified in the work plan as agreed during the inception meeting and stipulated in the contract. It is the responsibility of the agency to ensure timely and quality reporting for each phase and deliverable in the assignment. The reports will be reviewed within APRM and input will be provided for best execution of the task at hand. Reports should be sent via email to the project manager.

 7. OBLIGATIONS AND RESPONSIBILITIES OF THE CLIENT

1. Organize an inception coordination meeting between the contractor and project team
2. Establish and facilitate contact with field staff involved and any external contacts needed;
3. iii. Review and approve the work plan,
4. Provide reference material;
5. Provide feedback when and where necessary;
6. Meet the relevant costs related to this production, as agreed
7. vii. Review and approve the draft and final production as stipulated in the deliverables section and contract.
8. The consultant takes full responsibility for the technical part of the production including sourcing of royalty-free music to accompany the video, if needed.

8. DURATION OF THE ASSIGNMENT AND PAYMENT

The assignment is to last one (2) month and should take place from 1^st September to 30^th October 2021. The Inception report, including the implementation strategy and detailed production and post-production schedule and a draft script shall be due within 10 days of signing contract agreement. Detailed timeframe will be agreed after the Inception meeting, following the submission of the Inception report.

9. LOCATION

The assignments shall be carried out at Johannesburg for both the Close-out report documentary and the animation video.

10. PAYMENT SCHEDULE

CLOSE-OUT REPORT DOCUMENTARY FILM AND ANIMATED VIDEO

11. RESERVATIONS AND CONFIDENTIALITY

APRM reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if work/output is incomplete, not delivered, or for failure to meet deadlines. In the event of the producer ending the contract prior to delivering all agreed upon products, a portion of the payments shall be returned to the APRM.

The service Provider undertakes to maintain confidentiality on all information that is not the public domain and shall not be involved in another assignment that represents a conflict of interest to the prevailing assignment. The Service Provider shall undertake to refrain from promoting any political or religious beliefs in the documentary movie which is the subject of this contract.

12. GENERAL INFORMATION

All procurements will be advertised on an equal opportunity basis. The performance criteria to be used to assess the supplier shall be based on the deliverables and scope of work defined in this document.

13. FINANCIAL PROPOSAL

APRM desires to award the contract to one successful bidder, thus bidders are encouraged to bid for the two items.

FINANCIAL PROPOSAL APRM CLOSE-OUT DOCUMENTARY FILM AND ANIMATED VIDEO (LUMP SUM AMOUNT) – IN ENGLISH OR FRENCH (1 COPIES)

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